Editorial platform for 17 years of automotive media.
What was in the way.
Seventeen years of automotive photography sitting in a bucket with no structure, no CMS, no searchability, and no way for authors to publish without developer involvement. Great content, zero infrastructure.
What we actually did.
A purpose-built editorial platform for Adi's automotive media group. TipTap powers a rich CMS that lets authors like Nick Tragianis and Nathan Leipsig publish independently without touching code. Cloudflare R2 stores the full media archive. Loops.so handles the newsletter side. The entire 17-year photo archive was migrated programmatically with a custom Python/boto3 scraper — no manual uploads, no lost files. The stack runs on Cloudflare Pages, is fast by default, and costs almost nothing to operate at scale.
What changed.
The content finally has a home that matches its quality. Authors publish on their own schedule, the archive is organized and accessible, and the newsletter has a real pipeline behind it. DoubleClutch went from a folder of images to an actual editorial brand.
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