Medical Clinic/2025/Edmonton, AB
A calmer waiting room — online.
Visit live site
mayfieldmedicalclinic.ca
Services
·Brand identity
·Website
·Copywriting
01 · Challenge
What was in the way.
Patients were calling reception for hours-of-operation questions the old site didn't answer cleanly, and the booking page looked nothing like the practice's calm in-clinic feel.
02 · Approach
What we actually did.
We rebuilt the practice site around a single decision: 'is this useful to a patient looking at their phone before bed?' New IA, clinic-tone copy, soft palette pulled from the renovated waiting room.
03 · Outcome
What changed.
Reception call volume dropped meaningfully in the first two months; online bookings became the primary intake channel.
04 · Receipts
front-desk calls (Aug → Oct '24)
−47.2%
online bookings vs. previous site
2.4x
median LCP on 3G
1.8s
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