Four dealer brands, one umbrella site.
What was in the way.
Four distinct dealer brands under one parent — Clarkson Fine Cars, DoubleClutch, Matheson Chrysler, and Mustangrey — each with its own customer, voice, and inventory mix. The group needed a parent site that honours the differences without diluting any individual identity.
What we actually did.
An umbrella portfolio site with full-bleed brand vignettes and a clean per-dealer entry point. One visual system at the top, four distinct downstream experiences below. Inventory feeds piped through a single CMS so the showroom team stopped editing four separate sites.
What changed.
Cross-dealer browsing took off — customers arriving for one brand started clicking into the others. Group-level monthly traffic more than doubled inside the first quarter, with site management hours dropping by over half.
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